Stand Out or Fade Away – The Art of Positioning, Pedro Martins and Chris Dyson

Where are you right now in your growth journey?

Level 1: Master the Stand Out or Fade Away Principles

Gain access to a comprehensive package designed to help you lay a solid foundation for your brand and presence in front of your ideal audience.

Here’s what you get:

1) Stand Out or Fade Away Book

This isn’t just another business book. “Stand Out or Fade Away” distills years of industry expertise into actionable insights that will help you stand out in your market, regardless of your expertise or industry. Learn the core principles of positioning that are crucial for making a memorable first impression. Whatever level you’re at, this is a must-read and your essential starting point for positioning.

2) Positioning Cheat Sheet

The One-Page Positioning Framework. Run your offers, bios, and content through this simple framework, and you’ll always have a clear idea of your positioning impact. This cheat sheet will become your new positioning lighthouse, changing how you see your efforts and everyone else’s.

3) Positioning Case Studies (33-minute video)

How do you use positioning to stand out in your bios and content? This training video showcases examples of well-crafted bios and content that help creators stand out, as well as others that fail to nail their positioning, leading them to fade away. You’ll also learn possible positioning tweaks to improve their results.

4) Surface Level Vs. Deep Level Problems Masterclass (34-minute video)

Understanding the difference between surface-level and deep-level problems is key to addressing your audience’s true needs. This masterclass will teach you how to identify and solve the deeper issues that resonate more powerfully with your target market. This is where the gold is.

5) Positioning for Beginners (11-minute audio)

How do you think about positioning when you’re starting from scratch? Your experience shouldn’t be a limitation. You just need to know how to create a first impression where people don’t need to know your experience beforehand. This audio training covers exactly that.

Why Choose Level 1?

Building a brand and presence isn’t just about being seen—it’s about being remembered for the right reasons. At every step of your journey, every first impression compounds over time, creating either a strong foundation or a shaky start.

Investing your energy in the right strategies now will pay off exponentially in the future. With Level 1, you’re not just getting tools; you’re getting a roadmap to start your journey with confidence and clarity.

Level 2: Leverage Your Presence

Building on the foundation laid in Level 1, Level 2 is designed to take your positioning efforts to the next level. This level is perfect for those who are ready to transform their attention into action and drive deeper engagement with their audience.

With Level 2, you get everything in Level 1 plus advanced training that will help you refine your approach and smoothly lead your audience through your funnel.

Here’s what you get:

Everything in Level 1:

1) Stand Out or Fade Away Book
2) Positioning Cheat Sheet
3) Positioning Case Studies (33-minute video)
4) Surface Level Vs. Deep Level Problems Masterclass (34-minute video)
5) Positioning for Beginners (11-minute audio)

Plus…

6) Brand Vs Offer Positioning Training (45-minute video)

This exclusive training has one purpose: to help you lead people smoothly down your funnel. While mastering your positioning is crucial, as covered in the “Stand Out or Fade Away” book, this training helps you see positioning from a funnel standpoint. You’ll learn how to guide your audience from one step to the next and move them closer to you congruently.

In this 45-minute exclusive recording, you’ll see real-world examples, discover why certain positioning strategies fail, identify where value is lost, and learn how to capture that missing value.

Available exclusively here, this training alone is valued at €297. It will open your mind to the synergy between positioning and funnels, revealing how you can create a seamless journey for your audience. This knowledge has generated millions for my partners, clients, and mentees.

7) ACB Workshop: How to Get People’s Attention and Get Them to Consume and Buy What You Have for Them (180-minute workshop)

Hosted live by Chris Dyson and myself, the ACB Workshop is tailored specifically for creators, coaches, and consultants who want to build brands that naturally attract customers. We dive deep into the critical first impressions and labels that define how your audience perceives you.

In this 180-minute workshop, you will:

> Understand the universal purchase process (where the ACB name comes from):
Attention → Consume (your marketing) → Buy.

> Learn how to control the “1st impression” process to ensure you are seen in the right way by the right people.

> Discover strategies to merge attention with offer creation effectively, ensuring your audience consumes what you offer and converts to paying customers.

> Gain practical insights into positioning within DMs, content, emails, and sales pages, with real-life examples and interactive discussions.

This workshop was a one-time live event, recorded and available exclusively here.

Chris and I share multi-million-dollar lessons learned from our extensive experience in the market, making this a unique opportunity to see what works and what doesn’t in real time.

The insights you gain in this workshop recording are invaluable for making your brand irresistible to your ideal audience.

Why Choose Level 2?

At this stage, your focus should shift from simply being seen to engaging your audience and converting their attention into meaningful actions. Level 2 equips you with the advanced strategies and tools needed to move your audience through your funnel smoothly, maximizing your impact and driving results.

Investing in Level 2 means investing in your ability to transform attention into action, ensuring that every interaction with your audience builds momentum towards your ultimate goals. With these enhanced positioning strategies, you’ll be able to engage your audience more deeply and convert their interest into tangible results

Why Choose Level 2?

At this stage, your focus should shift from simply being seen to engaging your audience and converting their attention into meaningful actions. Level 2 equips you with the advanced strategies and tools needed to move your audience through your funnel smoothly, maximizing your impact and driving results.

Investing in Level 2 means investing in your ability to transform attention into action, ensuring that every interaction with your audience builds momentum towards your ultimate goals.

With these enhanced positioning strategies, you’ll be able to engage your audience more deeply and convert their interest into tangible results.

Level 3: Own Positioning

Level 3 is designed for those who want to fully master the principles of positioning, enabling you to open sales conversations and become immediately relevant in any market and under any circumstances.

This comprehensive package builds on Levels 1 and 2, providing advanced insights and exclusive trainings to ensure you dominate your market.

Here’s what you get:

Everything in Levels 1 & 2:

1)Stand Out or Fade Away Book
2)Positioning Cheat Sheet
3)Positioning Case Studies (33-minute video)
4)Surface Level Vs. Deep Level Problems Masterclass (34-minute video)
5)Positioning for Beginners (11-minute audio)
6)Brand Vs Offer Positioning Training (45-minute video)
7)ACB Workshop (with Chris Dyson) (180-minute workshop)

Plus…

8) Next Steps Towards Becoming More Relevant – Two Exclusive Video Trainings (over 2 hours combined)

In these exclusive sessions with Chris Dyson and me, we delve into advanced positioning strategies, sharing insights and experiences that have driven nine-figure sales.

You’ll learn about the 3 Ps of Positioning, positioning research, strategic use of positioning elements, and how to ensure your audience sees you for your true worth.

9) Positioning Masterclass (49-minute training video)

Answering key follow-up questions from readers of “Stand Out or Fade Away,” this masterclass covers topics like finding effective positioning in any niche, positioning yourself as a noob, and testing new positionings quickly.

10) Positioning Critique (40-minute video)

Watch as I critique a mentee’s positioning draft, providing real-world insights and unfiltered feedback on how to improve and clarify your positioning.

11) “Stand Out or Fade Away” and “Own Positioning” Sales Pages Critiques (36 minutes – two videos)

See the behind-the-scenes thought process of how I positioned both sales pages, offering practical examples of effective positioning in action.

Why Choose Level 3?

Owning positioning means having the ability to open any conversation and become immediately relevant, no matter the circumstances.

Level 3 equips you with the ultimate positioning skills, ensuring you can consistently capture the right attention and convert it into meaningful engagement and sales.

Investing in Level 3 is an investment in mastering a skill that is invaluable and timeless.

You’ll gain the ability to open opportunities and thrive in any market whenever you want, ensuring long-term success and adaptability.

Here’s what you get:

Level 1: Master the Stand Out or Fade Away Principles

1) Stand Out or Fade Away Book
2) Positioning Cheat Sheet
3) Positioning Case Studies (33-minute video)
4) Surface Level Vs. Deep Level Problems Masterclass (34-minute video)
5) Positioning for Beginners (11-minute audio)

Level 2: Leverage Your Presence

Everything in Level 1:

1) Stand Out or Fade Away Book
2) Positioning Cheat Sheet
3) Positioning Case Studies (33-minute video)
4) Surface Level Vs. Deep Level Problems Masterclass (34-minute video)
5) Positioning for Beginners (11-minute audio)

Plus…

6) Brand Vs Offer Positioning Training (45-minute video)
7) ACB Workshop (with Chris Dyson) (180-minute workshop)

Level 3: Own Positioning

Everything in Levels 1 & Level 2:

1) Stand Out or Fade Away Book
2) Positioning Cheat Sheet
3) Positioning Case Studies (33-minute video)
4) Surface Level Vs. Deep Level Problems Masterclass (34-minute video)
5) Positioning for Beginners (11-minute audio)
6) Brand Vs Offer Positioning Training (45-minute video)
7) ACB Workshop (with Chris Dyson) (180-minute workshop)

Plus…

8) Next Steps Towards Becoming More Relevant – Two Exclusive Video Trainings (over 2 hours combined)
9) Positioning Masterclass (49-minute training video)
10) Positioning Critique (40-minute video)
11) “Stand Out or Fade Away” and Own Positioning” Sales Pages Critiques (36 minutes – two videos)

Sales Page:_https://learn.ppmartins.com/flow/positioning-training-levels/positioning-training-levels-landing/

Delivery time: 12 -24hrs after paid